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Posted on: January 6, 2022

New partnership with Yanmar Compact Equipment North America offers diverse lineup of compact equipment

Finding the right compact machine for a project can be challenging. In 2019, Yanmar Holdings Co. Ltd. acquired ASV Holdings Inc. and in 2020 created Yanmar Compact Equipment North America (YCENA) to simplify that decision for customers. In 2021, YCENA joined the Woodco Machinery dealership network to increase serviceability throughout Massachusetts and Rhode Island.

“Independently, ASV and Yanmar are strong products born from innovation,” remarked Tate Johnson, YCENA president. “Yanmar produced the first commercially viable compact diesel engine and mini excavator. ASV is America’s original track loader. Bringing the two product lines together establishes YCENA as a major player in North America’s compact equipment space.”

“Partnering with a company like Woodco brings many positives to the relationships with our customers,” added Bill Stewart, YCENA business development manager for the Northeast. “Woodco’s dealership network provides excellent parts and service capabilities for our customers in Massachusetts and Rhode Island. The relationship with Woodco further emphasizes our commitment to providing high-quality service to our customers.”

Continued Innovation

Woodco’s complete lineup of YCENA equipment includes compact track loaders, skid steer loaders, excavators, tracked carriers and wheel loaders.

Recently, YCENA launched the MAX-Series cab for its skid steer loaders and compact track loaders. The MAX-Series cab provides 360-degree visibility and an ergonomic design intended to reduce operator fatigue with additional legroom, shoulder room and foot room, compared to previous models. The display panel features a 7-inch, full-color touchscreen for visibility to vital monitoring specs and a backup camera — and can be customized by the operator. The MAX-Series machines are built to lead the industry in hydraulic performance, tractive effort, undercarriage technology, reliability and serviceability.

“The MAX-Series cab brings premium in-cab comfort to our skid steers and track loaders,” said Johnson. “We took a step back to reimagine what an operator would need to be comfortable. What we ended up with is a world-class experience.”

In 2020, YCENA launched the Yanmar SV40 compact excavator, specifically designed for the North American market. The 9,515-pound machine offers best-in-class power, digging force and lifting capacity that makes it effective in tight spaces. Available in cab and canopy mode, options for the SV40 include a second PTO function, a 4- or 6-way blade, and an additional counterweight. YCENA’s commitment to innovation and the introduction of new products makes it a leader in the compact equipment world.

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